Helping soulmamas find each other

SocialMama builds bridges to bring mothers together, based on common interests, shared experiences and geolocation

Oct 2018 - Mar 2020
6 min
1 /5

Client

Socialmama is a Houston based startup founded by Amanda Ducach, that aims to help mothers connect with each other. The idea for the app was born as Ducach struggled to help a friend of hers with a child’s new medical diagnosis, knowing all her friend needed was another mom to connect with who had walked a similar path.

The concept for the app was to create a tool that facilitates the connection between mothers who have many everyday experiences, issues and doubts in common, and often no one to turn to.

We feel Manas clearly knows what we’re doing, which allows us to feel confident taking vacations, knowing perfectly well that work still gets done. I guess if I had to sum it up, we don’t have to babysit you. And we did have to babysit every other dev team we tried.
Avatar

Amanda Ducach CEO & Founder

2 /5

Requirements & Context

Ducach realized there was no existing platform that allowed mothers to connect with each other based on where they lived and their shared unique needs. In taking children’s age and the traits of their ideal mom friend into account, SocialMama makes it possible to find the perfect match.

Before reaching out to Manas in October 2018, SocialMama started working on a first prototype for the app and released a beta version to get feedback from real users. This helped them grow a strong, vocal community, and gather plenty of real world data, validating the product and understanding where it needed tuning. We helped them build a new and improved version of the app, released in July 2019.

3 /5

Approach

A healthy app is an app that can scale, so first on the to-do list was fixing a couple of bugs in the first version of the app, to provide a solid foundation that could sustain future growth. With that in place, the team proceeded to add new features and work on improving the user experience.

SocialMama is an iOS native application, built with Swift and a few Google Cloud Platform components, and it uses Firebase for backend purposes.

4 /5

Results

Two and a half months after we started working, in early January 2019, we rolled out the first Manas-powered version of the SocialMama app.

Features:

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SocialMama exists to match like-minded mothers for mentorship & friendship and, so far, 1600+ moms have met, followed and shared experiences through the app.

5 /5

Impact

The launch of SocialMama has created a good amount of buzz, and here’s just a few snippets that the press is picking up:

Social Media Savvy Mothers Connect With Their Peers Via New SocialMama App

Apr 15, 2020

New mobile app connects like-minded mothers for friendship and mentorship

Aug 26, 2019

Women take the lead in building Houston’s tech ecosystem

Aug 14, 2019

Inching toward equity: Houston women fight to level playing field in venture capital funding

Apr 18, 2019

New Houston-based app aims to connect mothers using AI technology

Jan 23, 2019

For moms, by moms: Social Mama app helps parents create connections

May 31, 2018

Tech entrepreneurs go ask Alice for help

Dec 28, 2018

Take these steps to launch your career to the next level

Jan 12, 2018

Contributors

Nicolás di Tada

Nicolás di Tada Founder

Jonathan Kicillof

Jonathan Kicillof Art Director

Matías García Isaía

Matías García Isaía Full-stack Engineer & Site Reliability Engineer

Manuel Moreira

Manuel Moreira Account & Project Manager

Diego Liberman

Diego Liberman CEO

Mariano Coca

Mariano Coca Alumni

Brian J. Cardiff

Brian J. Cardiff Alumni

Sol Sarratea

Sol Sarratea Alumni

Mauricio Müller

Mauricio Müller Alumni

Franco Bellomo

Franco Bellomo Alumni

Andrés Atencio

Andrés Atencio Alumni


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